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2017
A-Z Project
HAWRAF felt the concept of the 'creative process' had become something of a commodity, as design agencies and studios boast patented and protected processes for ideation and inspiration. A-Z was an attempt to demystify the creative process. As a new studio, HAWRAF didn't have an established process. In an attempt to create one, they responded to 26 briefs over 26 hours, constrained by budget and time — documenting and live streaming it all, so anyone anywhere can follow along.
Website, Live streamed video
Live streaming methods varied from an ipad duct taped to the cieling to a streaming camera on a tripod
After each hour "Highs and Lows" were documented about each letter's successes and failures
Oeuvre for O – we made a memory matching game of female artists' oeuvres
Vest for V – we made a spreadsheet showing our equaity vesting schedule
Loft for L – we made a photo series of everything in the studio being lofted
Digit for D – we made a ruler out of a finger of otherwise known as a digit
Messages from the otherside of the world on the live stream
Fast Co. helped spread the word about the project