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2017
A-Z Project
HAWRAF felt the concept of the 'creative process' had become something of a commodity, as design agencies and studios boast patented and protected processes for ideation and inspiration. A-Z was an attempt to demystify the creative process. As a new studio, HAWRAF didn't have an established process. In an attempt to create one, they responded to 26 briefs over 26 hours, constrained by budget and time — documenting and live streaming it all, so anyone anywhere can follow along.
Website, Live streamed video