2017

CW&T Identity

CW&T came to HAWRAF with a problem: They’re two humans creating products that are engineered to an astronomical standard - but they were spending too much of their time trying to consistently brand their process and the objects that they put out into the world. HAWRAF said, “Humans don’t have logos.” Instead, HAWRAF concepted and designed an identity system that would act as a container for all of their content and production without interfering with the making. The system is a decodable stamp consisting of a colored dot and serial number unique to each product that invites fans, of which there are many, to follow CW&T’s process as they go from sketch to prototype to realized product.

Identity, Packaging, Website